The caller pays nothing if a BT anytime user or just local rate charges when calling you from any location in the British Isles from a BT landline. You pay nothing
Having an 0845 number increases the perceived value you place on Customer Care
There is no need to change 0845 numbers if you move offices or location, it simply goes with you
Your 0845 number is 'future proof' against OFcom number changes
Other companies, including BT, will charge you by the minute for all incoming calls received on your 0845 number, as well as a hefty connection charge - we do not charge to connect calls to landlines.
Customer comment:
"I can simply say that having the 0845 number has really helped my company, since taking on the new number our sales have definitely increased. Brilliant!"